As I previously mentioned, Readers are most attracted by what they think they will see next, not what they are seeing right now and that means that most of your potential is in what they think they will be seeing in the next page. As a writer, 80% of your job is creating the right expectations for the next page. 20% is actually having the good content on the next page. Sure, you do have to have good content, but if you only have good content without much anticipation, you might not make much money.